Web-users make over 5 billion web searches every single day.
The websites that appear in these searches aren’t random. A combination of factors helps some websites appear high in search results, while others fail to appear at all.
Local SEO, or search engine optimization, can help boost your website in your geographic area, and professional SEO services can implement the exact strategies your website needs.
Read on to learn about three types of local SEO services to consider.
Local Organic SEO
Local SEO and organic SEO can be two different concepts, but they can overlap to help boost your website in a specific area.
Local SEO focuses on attracting web visitors who are located in a specific location. Organic SEO uses strategies that make your web content friendlier to search engines like Google.
When combined, local organic SEO services can help you create web content that is attractive to web visitors yet answers the calls of locals in your area.
This can include high-ranking blog posts and web pages about a local topic or service. These pages should be appealing to both search engines and local customers.
Serving both purposes at once can be tricky, especially if you’re new to SEO. You may come across beginner errors and mistakes, such as the ones listed in this resource. But with the help of professional SEO services, you can implement a solid strategy for your website.
Different web users use different keywords when searching the web. These keywords can vary greatly depending on the local area.
To effectively target your local audience, you need keyword research. Keyword research involves finding and comparing different keywords so that people using search engines will find your website.
In local SEO, this often includes keywords with city names, for example.
But it can be much more complicated than simply throwing your local city’s name on your web pages. SEO tools and the right expertise are needed, which is why keyword research services can be invaluable.
Local Link Building
Link building is an SEO strategy where links to your website are placed on other websites. It’s one of the best ways to rank high in search results, and it’s especially useful in local SEO.
With local link building, websites that attract a local audience link to your website, driving relevant traffic. Think local newspaper websites and city-specific blogs.
However, these websites don’t always have to be based in your area. Company directories, for example, often list local businesses from a variety of markets. But people in your local area are likely to scan these websites when choosing the best business to try.
If you’re not sure where, to begin with, local link building, consider consulting an SEO professional for these services.
Local SEO Services to Try
SEO can be the key to getting your website noticed by customers in your local area. Try these three types of local SEO services to boost your web traffic today.
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