Did you know that experts recommend that B2B businesses spend 2-5% of their revenue on marketing outreach while B2C businesses should spend 5-10%?
This may sound like a lot of money if you’re running a small business, but marketing is the backbone of every company. Not only will these efforts help you maintain solid relationships with your customers, but you can also gain plenty of new customers as well.
With so many businesses competing to be at the top of the food chain, it’s understandable if you feel overwhelmed by coming up with innovative marketing strategies. Keep reading this guide so you can get all of the inspiration you need to run a successful business.
1. Send Video Cards
The best marketing materials are the ones that make people interested in learning more about your company.
Getting help from companies like cards in motion will allow you to make captivating cards, brochures, and more. Once people open up the product, they can watch a video that showcases all of the wonderful things about your business.
2. Team Up With Relevant Influencers
When it comes to modern marketing tactics, companies have had immense success teaming up with online personalities who can represent their brands well.
Before you can invite an influencer to become your brand ambassador, you first need to understand who your target audience is. With this information, you’ll be able to find an influencer who shares similar values as your business so their followers will leap to buy your products or services.
3. Start a Business Blog
Blogging may not be the newest or trendiest type of marketing, but it’s something that has continued to withstand the test of time.
As more people turn to Google to buy goods and services, it’s never been more critical to appear at the top of every search page. Blogging with strong SEO techniques can introduce your company to a much larger audience than other marketing efforts could.
4. Create a Business Marketing Email List
Marketing emails are a simple way to stay in touch with your loyal customers and encourage new people to sign up with you. When you offer deals like 20% off of your first order or advertise special sales early, everyone will want to join your club.
Thanks to email automation, this task has never been more effortless.
5. Pay Attention to Your Social Media Accounts
People want to see the human side of companies and social media is the perfect place to develop your personality. By making thoughtful posts that represent your values, you can grow your followers.
Social media platforms also allow businesses to communicate directly with their customers to tackle issues and express gratitude.
Are You Ready to Try These Innovative Marketing Strategies?
It’s no secret that coming up with your own innovative marketing strategies is tough work. The good news is that you can follow this advice and watch your business reach its full potential.
Are you happy that you took the time to read these effective marketing tips? Check out our other posts so you can capture even more brilliant business insights.