5 Pillars of Effective SEO Optimization Strategy

SEO is the heart of online success. Whether you own a personal website, run a consultancy agency, or an online business, you need to optimize your site for search engines. In other words, people must be able to find your website when they look out for what you offer on Google. Without appearing on the SERP results, realizing your goals will be a mirage.

However, SEO is not simple. It requires the use of time and resources to make Google fall in love with your site. Also, you need to have a concrete SEO strategy in place. You must know how to go about the process. Otherwise, you will be always be wondering and trying to answer the question of how long does SEO take to start showing results if you lack a strategy.

Before you craft your strategy, you need to know the pillar that will make it effective. Having an insight into this aspect will make your process a walk in the park. So, here are some of them:

Content 

Content is the heart of SEO. As you plan to optimize your website, content must be the central focus of your plan. Your website is your kingdom where content must be on the throne. This means that you must empower content to rule on your website. The only way to do this is to ensure that you publish relevant and valuable content consistently. 

The content you publish should help your audience get what they want, develop trust, and view you as a credible person. Otherwise, missing a well-thought-out content plan will make your SEO strategy vague and non-operational.  

Onsite and technical SEO

Internal structure and arrangement of the content is another crucial aspect to consider while developing an SEO strategy. The essential aspects here are onsite and technical SEO. 

Onsite SEO focus on how you optimize each page and entire website. It concentrates on the structure of your content and the hierarchical levels included. A good onsite SEO must pay attention to keyword distribution, Metatags and descriptions, user experience, and overall content optimization. 

On the other hand, technical SEO involves the easiness of search engines scanning through your website. It involves aspects such as crawling, indexing, speed, mobile-friendliness, and hierarchy of your content. For your website to stand out, it must be free from any technical issues. Otherwise, SEO optimization will be an uphill task.   

Link building 

Despite the changes in search engine optimization and Google ranking criteria, links remain a crucial aspect. Links can influence your organic traffic and push your ranks. However, not every link is a good idea. The authoritativeness of the site you are sourcing a link from matters a lot. 

Like the birds of the same feathers flocking together, the sites you link to will determine your ranking position. So, have a concrete link-building plan that will be helpful to your SEO positioning. 

Website design 

Web design is another central pillar when crafting an SEO strategy. How your website looks and behaves impacts the user experience. If the website is rigid and unresponsive, you can expect it to score poorly. 

Websites that are seamless and highly responsive always offer the best user experience. This aspect makes users stay on them for a longer period. So, website design needs to be at the heart of your SEO strategy for it to be perfect.   

Search intent   

Does your website offer what the target audience is looking for? This question is important to answer when developing your SEO strategy. Your content must align with the search intent. It must contain the exact information that the audience is searching for. 

If you ignore this aspect, you will face it rough trying to rank well. As such, assess the SEO strategy to ensure the content addresses the search engine users’ intention.

In a word, SEO strategy is a must-have for every website owner whose dream is a success. This strategy will help you assess areas that need some fine-tuning to make your website rank well on the search results.  

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