Did you know it takes 5-7 impressions for people to remember a brand?
If your brand lacks a strong identity, it can take many more impressions for people to remember your brand. This is a problem because a weak brand identity can increase marketing costs, as you’ll need to keep reminding people your business exists.
Keep reading, and you’ll discover how to create a brand identity that’ll stand out in the marketplace. No matter how crowded your industry is, you’ll soon learn how to create a brand people will remember.
Creating a Strong Brand Identity
The first step of this process is to actually sit down and create a brand identity for your company.
To do this, you need to think about what you want your company to represent. So, what do you want people to say about your company when it comes up in a conversation?
For instance, you might want people to refer to your company as a modern business that uses the latest technology. Alternatively, you may want people to think of your business as an eco-friendly company that cares about the environment.
Ideally, you should try to note down five values that represent your company. Defining these five values will be difficult, so don’t feel bad if this task takes some time.
If you’d like some help with this task, you might want to watch some webinars that discuss how you can develop a brand. If you’d like to see an example of a webinar like this, you can find a good presentation here.
Marketing Your Brand Identity
Once you know what your brand stands for, you then need to get your brand identity out into the world.
If you’re going to do this, you’ll likely have to run some brand awareness campaigns so people can learn about your brand.
When running a brand awareness campaign, you could promote videos that highlight the values of your brand. You might even want to promote blog posts or whitepapers that explain what your brand stands for.
Brand awareness campaigns can take some time to work, so you’ll often have to run them for a few months. After this period, your target audience will be aware of your brand and the values it stands for.
If you want to really push the values of your brand, you might want to consider running brand awareness campaigns all the time.
Do You Know How to Create a Brand Identity?
If you know how to create a brand identity, it’ll be a lot easier for you to stand out in your marketplace.
Creating a brand identity isn’t easy, as it can be difficult to define the values that represent your brand. Following this, you shouldn’t become frustrated if you struggle with this task.
You just need to keep thinking about what you’d like your brand to represent and how you want people to think about your brand. If you keep thinking about this, you’ll eventually come up with a good answer.
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