How to Improve Your Online Reputation: A Guide for Businesses

About 95% of consumers read reviews before making a purchase. Another 93% read reviews of local businesses to determine their quality. In fact, 92% of consumers trust peer recommendations.

If you don’t have a strong online reputation, you could miss a chance to generate leads and sales. Negative comments could scare off customers. Meanwhile, you’ll fail to generate loyalty and trust.

Your ROI could plummet as a result.

Here are five tips that can help improve your business reputation. Learning how to improve your reputation could prove essential to your success.

Get started with these five tips today.

1. Monitor Your Online Reputation

First, make sure you’re monitoring your online reputation. You need to know when people are discussing your business. Otherwise, you won’t know how to improve.

Determine where your customers are active online. For example, you might want to track comments on:

  • Social media
  • Your Google My Business listing
  • Amazon
  • Online directors
  • TripAdvisor
  • Yelp

You can use monitoring tools to determine when people discuss your brand. If they have negative comments or concerns, respond right away. Let people know you want to fix the problem.

You can work with an online reputation management company to improve your reputation, too. 

2. Request Customer Reviews

If you want to learn how to improve your reputation this year, lean on your happy customers. Ask your customer to post their reviews online. Generating positive reviews can boost your online reputation.

Consider creating a testimonial video or posting the reviews you receive on social media. Spread the word!

You can add a pop-up on your website or follow-up using email automation to generate reviews.

3. Work With Influencers

Consider working with an influencer in your industry who already has a huge following. You can leverage that influencer’s existing brand trust and loyalty.

Ask the influencer to review your brand or product. Their testimonial could help you boost brand trust. More people will start trying out your products for themselves.

You can get tips from best free press release sites to improve your business reputation and start growing a brand. 

4. Demonstrate EAT

EAT stands for expertise, authority, and trustworthiness. Establishing EAT can boost your brand’s credibility. It can benefit your search engine optimization strategy, too.

Use content creation to establish EAT. Create helpful blog posts that showcase your experience and expertise. Use behind-the-scenes content to demonstrate transparency, too.

You can build brand trust and loyalty, then start generating more leads and sales. As people start trying your products, ask them to review your business. 

5. Improve Your Customer Service

You can also improve your online reputation by giving people a reason to love your business. Try improving your customer service this year. 

There’s an 80% increase in revenue for businesses that improve customer service. About 86% of consumers will pay more for better customer service, too.

People will notice the changes they’re making. They could start raving about your business as a result!

Improving Your Online Reputation: 5 Tips for Success

Improving your online reputation can set your business up for long-term growth and success. Pay attention to your customers. Their comments and concerns can help you find new ways to improve.

Searching for more useful tips? You came to the right place.

Explore our latest guides today.

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