Did you know that 55% of website visitors spend under 15 seconds on a website and then click off? As you may have guessed, that can be problematic. 15 seconds not nearly enough for someone to get a good idea of your brand.
So how can you keep visitors on your website? Through better UX design, of course!
Are you now wondering what UX design is and how it can help your website? Then read on. We’ll discuss everything you need to know!
What Is UX Design?
“UX” stands for “user experience”; so, therefore, “UX design” stands for “user experience design”.
As you might’ve inferred from the name, UX design aims to improve your website so it better serves your customers. More specifically, it tweaks your pages to improve not only their satisfaction but also loyalty to your brand.
For instance, how many times have you gone on a brand’s website, intent on buying their product, but found their site so hard to navigate that you had no choice but to back out and choose their competitor? This is a clear sign that they haven’t given UX design even one thought!
How Can UX Design Help My Website?
Now that you know what UX design is, you’re probably wondering how exactly it can help your website. When you break it down to its simplest form, UX design means designing your website completely with the visitor in mind.
So this means that your website is created to be as user-friendly and welcoming as possible.
For instance, think about what you’d want to find as a visitor. You probably want to know the company’s services, business hours, and contact information. So for that reason, UX designers will make those things very easy to find.
This also means that they’ll think very carefully about how each message is presented and how every button is labeled and placed on different pages.
UX design doesn’t just stop at the design itself either. The best UX designers will perform usability tests that’ll give them valuable feedback on what works and what doesn’t.
By testing and tweaking, allows your brand to keep up with ever-changing design trends while still keeping the classic ones that work. For example, the experts here can help you create sustainable growth so your brand stays on the right track to success.
Have Proper UX Design for Your Website
Now you know what UX design is and how it can help your brand.
While you’ll most likely have to pay good money for good UX, it’s worth every penny spent. After all, if you can get visitors to spend more than 15 seconds on your site, then that’s money well spent. It’ll make up for itself (and then some!) once you can get those orders rolling in!
If you enjoyed this article about the UX design process, then browse the rest of our blog for more helpful tips.