Imagine a bottle of cold drink without a label. Will you be able to identify that? Obviously not!
It shows the importance of product labeling. Product labeling is a part of product marketing. It is a process of labeling the products. This process makes a significant difference in the products by giving them their identity and making them perfect to be sold in the market.
Here in this blog, we will comprehensively discuss the importance of product labeling in product marketing. Let’s go deeper.
The Role of Product Labeling in the Product Marketing
Product marketing is all about introducing the product in the market, building its recognization and credibility, and strategically motivating the people to buy it. It involves several actions, including advertising and branding.
Product labeling is also an important part of product marketing. It has several benefits. It allows businesses to tell their potential customers about their products and influences them to buy the products.
Here are some of the biggest benefits of product labels.
They Help Customers Identify the Product- A Cocacola bottle without a label is nothing except a bottle of liquid. You cannot identify it whether it is a Cocacola or something else.
On the other hand, if you replace the label of a Pepsi bottle with a Cocacola label, you will consider that a Coca-Cola bottle. This shows the role and importance of custom product labels. A product label helps customers to correctly identify the product.
They Help You Share Your Product Information- While advertising your products, you can’t give detailed information about your product. So, your customers fail to learn deeply about your product. Here product labels help you to share your product information with your customers. They can contain a lot of information; you should make full use of them.
They Help In Product Promotion- Product labels are as effective as other marketing and promotion methods. They help you promote your product in the market by explaining the benefits and uses of your product.
Apart from these, there are a number of benefits of product labeling. You must utilize this to benefits your business.
Types of Product Labels
Mainly there are two types of product labels that are:
Prime Labels- As the name suggests, prime labels are primary labels that contain the most important information about the product. For example, they contain product name, brand name, brand logo, slogan, product graphics, and some other important text-based information.
These labels are very carefully designed and printed by the product label printing companies as they are the first thing customers see on a product. They contain high-resolution photographs, graphic designs, colors, and texts to enhance the product’s appeal.
Prime labels play a vital role in grabbing the customers’ attention and making them buy the product.
Secondary Labels- Secondary labels are supplemental. They usually contain important product information, such as MFG and EXP dates, ingredients included in the product, storage directions, usage directions, safety precautions, etc. These labels are used for giving important product information to customers. They are usually on the backside of the product.