When it comes to direct marketing tools, postcards have a relatively high response rate of 4.25 percent. Dimensional mailers come in next at 4%, with catalogs contributing to roughly 3.9%. Direct mail-in letter-sized envelopes have the lowest average response rate of only 3.5 percent. Letter-sized envelopes are less likely to be opened and read than real estate postcards.
The average size of real estate postcards is between 4 and 6 inches wide and 6 and 8 inches tall. The most popular size is 5.5 x 8.5 inches, as this size fits easily into mailboxes and offers a large amount of room for images, information, and design elements.
Advantages of Real Estate Postcards
There are several advantages to utilizing postcards for real estate advertising.
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Easy and efficient to produce:
In the present digital age, it is easy and convenient to create postcards with the help of postcard mailing companies, as these companies will handle all the printing, designing, and mailing on your behalf.
There are many online templates available, making it simple to create personalized and eye-catching real estate cards.
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Highly targeted:
Unlike other forms of marketing, realtors’ postcards are highly targeted and allow you to target geofarms, which are specific geographic areas where a realtor is looking to sell properties. The following are some real estate postcard ideas for targeting geo farms:
- Just Listed:These postcards can be sent to announce a new listing on a farm. For example, if you have just listed a property in a desirable neighborhood, you can send out Just Listed cards to announce the new listing.
- Just Sold:You can send these cards to announce recent sales on a farm. For example, if you have sold five properties on a farm in the past month, you can send a Just Sold card to announce this.
- Price Reduction:These can be used to announce a price reduction on a farm property.
- Open House:You can use these cards to announce upcoming open houses on a farm.
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They stand out:
It can be difficult to get your message noticed in a world where you are constantly bombarded with marketing messages. Realtors’ postcards, however, are eye-catching and attention-grabbing. They make you stand out from the crowd and communicate your news to potential clients quickly and effectively.
Whichever design you choose for your real estate marketing, make sure that it is eye-catching and includes a call to action. The following are some ideas for designing attention-grabbing postcards:
- Use images:People are visual creatures and respond well to photos. If you work with a direct mailing company, you can request that they print cards on glossy cardstock to make them extra eye-catching.
- Include a call to action:They should look great and include a clear and compelling call to action. For example, you can have a call to action such as “For more information on this property, call today.”
- Keep it simple:Avoid overcrowding your content with too many elements and information, as this can make them look cluttered and unappealing.
Tips You Should Know Before Direct Mailing Real Estate Postcards
Before you send them out, there are a few things that you should keep in mind.
- Make sure your contact information is up-to-date. Include your full name, phone number, and email address on the card.
- Plan your postcard campaign in advance. Decide on your target market, budget, and objectives.
- Test them before you send them out. This will help you identify any design or content issues.
- Track their results to measure their effectiveness and make improvements for future campaigns.
Summary:
If you’re in the business of selling or leasing properties, real estate postcards can be a powerful marketing tool. When used efficiently, they can help you reach out to potential clients and grow your business.
