Do you prefer summer or winter? The beach or the mountains? A European lifestyle (a more structured routine, with a focus on work–life balance) or a Latin lifestyle (warmer and more spontaneous)?
The truth is that a large number of people live a lifestyle that isn’t exactly what they would choose. Common examples are professionals living in the UK who would prefer to be somewhere with more sunshine, or workers from developing countries who dream of moving to places with higher living standards.
According to Gallup, around 16% of adults worldwide said they would like to leave their country permanently if they could. A report from Currencies Direct found that 23% of adults in the UK are considering moving abroad in the next five years, and 12% are thinking about emigrating within the next 12 months. In a Gallup poll from 2010, about 33% of Britons said they would like to emigrate (though not all had concrete plans).
But what stops these people from living a truly global life and becoming nomads?
The main obstacle is work. Employment is still the big filter that decides who can and cannot live in another country. And it’s not just about money. The security of having a stable contract, guaranteed rights, and an established routine also weighs heavily. Giving that up to start over somewhere new feels far too risky.
However, in some industries, the dream is easier to achieve than in others. And one of those industries is digital marketing.
Keep reading to discover why working in digital marketing could be the missing bridge that connects you to the dream of becoming a nomad.
What is a Digital Nomad?
A digital nomad is someone who works remotely using technology while living a location-independent lifestyle. Instead of being tied to an office or even a single country, they earn their income online and move between different cities or countries, often choosing places based on climate, cost of living, culture, or personal preference.
The “digital” side comes from the fact that their work runs entirely online, powered by laptops, Wi-Fi, and a handful of essential tools. You’ll often find nomads working in fields like software development, design, copywriting, consulting, or managing e-commerce businesses.
The “nomad” side is what brings it to life. Today it might be a co-working hub in Lisbon, next month a café in Barcelona, and a few weeks later a beach side spot in Bali or a rooftop terrace in Rio.
Being a digital nomad means creating a sustainable lifestyle where work and travel coexist. For some, it’s a short-term adventure that lasts a few years; for others, it becomes a long-term way of life.
Why Digital Marketing Might Appeal to Nomads
The reason is easy to understand. Whether you’re freelancing on your own or collaborating with a Liverpool digital agency, campaigns can be planned, content can be written, and ads can be managed from anywhere with a reliable internet connection. All you really need is a laptop and the right set of tools.
For those who dream of balancing work with exploration, digital marketing provides exactly that: the chance to build a career that adapts to your lifestyle rather than forcing your lifestyle to adapt to your career. It is a priceless privilege.
It is an industry that covers a wide range of specialism, which gives nomads plenty of options. Some roles demand technical expertise, while others lean more on creativity or communication skills, meaning there’s usually a path that matches different strengths.
For example, someone with an analytical mindset might focus on SEO, paid media, or data-driven performance marketing. Those with a creative edge could build a career in content writing, copywriting, social media management, or design. And for people who enjoy strategy and client relationships, consulting or account management can be done just as effectively from abroad as from an office in Manchester.
Because so many businesses now rely on digital channels to reach customers, these roles are in demand across the globe. That demand translates into opportunities to work freelance, take on remote contracts, or even build an independent agency while moving between countries.
What Tools Do Digital Nomads Use?
At the most basic level, it starts with a reliable laptop, strong Wi-Fi, and cloud storage to keep work accessible from anywhere. But beyond the essentials, the tools vary depending on the role.
For collaboration, platforms like Slack, Zoom, and Google Workspace are standard. Content creators often depend on Canva, Adobe Creative Cloud, or scheduling apps such as Buffer and Hootsuite. Those working in SEO and analytics turn to tools like Semrush, Ahrefs, and Google Analytics. Paid media specialists keep everything running through ad managers, while freelancers generally need project management platforms like Trello, Asana, or Notion to stay organized.
The right setup allows nomads to switch seamlessly between countries without interrupting their work, making their career as portable as their laptop.
A Life Without Borders
At its heart, the nomad movement is all about choice. It’s the ability to decide where you want to live, how you want to spend your days, and what kind of balance you want between work and life. Digital marketing offers a rare chance to make that choice possible, opening doors to careers that don’t depend on geography.
