You might be an email marketing convert already, sending out 3-5 emails every week like clockwork (like 35% of other marketers do). BUT, there’s no point in sending out thousands of emails if your audience isn’t reading them.
Read on to see 5 characteristics of a successful email marketing campaign, so you can start improving your email marketing techniques.
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They Are Short and to the Point
Brevity should be your new middle name when it comes to email marketing. Do not ramble on paragraph after paragraph boring your audience to tears.
Well, you won’t even get that far, because your audience will start unsubscribing from your email faster than you can say ‘hello’. Keep your emails to 2-3 paragraphs maximum.
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They Have More to Them Than Business
Yes, everyone is aware that you are sending these emails out to them because you want to sell them something. But your email shouldn’t be all business. In fact, that should be a small part of it.
It should have something more to it – this is a chance for you to connect with your audience more deeply. Don’t waste this chance by making it too formal and business-like.
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They Include a Good Story
Are you a good storyteller? Well, if you are not, you are going to become one soon. The best email marketing techniques are all about storytelling and how to inculcate that into your emails.
Your audience is hungry to connect with you, and one great way to do that is by telling them stories about your business, your employees, or even your own self. They want to know more about you. Don’t leave them hanging!
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They Are Worth Sharing
Have you ever gotten an email so good that you just had to share it? It’s rare, but it does happen. Start creating emails to have them shared with friends and family members.
You aren’t just sharing it with your audience, but potentially with the world over. Make it catchy and make it interesting enough to share.
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They Come From a Catch-All Email Server
You probably have a CTA (call-to-action) that asks your audience to reply to the email. But what if they add in a grammatical error into the email address when they reply?
Or what if they are trying to get in touch with you, but can’t get your email address exactly right?
That’s where a catch-all email server comes in that will direct all emails to a particular domain (no matter what the username) to that email server accurately. Read more about it here.
Build a Powerful Email Marketing Campaign
With the email marketing tips shared above, you will build an email marketing campaign that will blow all literal socks off your customers and leads. Not only that, you will increase your sales and build your reputation.
Don’t delay. Start your email marketing campaign today!
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