Valentine’s Day is fast approaching, which means that it is the perfect time for lovebirds around the world to celebrate, but why should they have all the fun? It is also a great time for businesses to get in on the celebrations, by bringing some Valentine’s cheer to the office or their customers in an otherwise dull and boring month. So, what is the best way to do it?
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Chocolate
One of the main gifts that are associated with Valentine’s Day is chocolate, and it works for just about anyone. That means it is a great time to gift a little bit of the sweet stuff and make your way into the affections of a client.
Sending them branded chocolates means that they will not only get to receive something lovely, but they can also sport the branding and messages of your business so that they are reminded of you every time they have a bite. It’s the perfect way to say thank you for their custom or just to reach out and remind them that you are there!
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Decorations
February can be cold, dark, and miserable, so use Valentine’s Day as an excuse to cheer things up a little. It can be incredibly easy to decorate an office or a store, with just a little sprinkle of creativity. Add a few balloons, put some heart decals in a few well-chosen spots, or decorate desks with a little confetti. You can do as much or as little as you like but it is sure to raise a smile and ensure employees and customers are all feeling the love.
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Have a lie in
Telling your employees that they can start or finish a little bit later on Valentine’s Day will have a limited impact on your business but will mean a lot to employees who can focus on making the day special for their loved ones or being a little bit spoilt themselves.
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Think of charities
If you want to use Valentine’s Day to do good, then why not pick some charities that you can support? You might want to organize a collection of goods for a local refuge, or list five charities and let each employee pin a heart next to their favorite, with each heart being worth a set amount of money for you to donate.
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Share the love
We can all spread a little love at work, and it doesn’t need to be in a romantic sense. Set up a board where people can post notes to thank others or highlight a good deed that they have done. It is a great way for people to feel appreciated and know that their hard work or kindness has not gone unnoticed.
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Office party
An office party is a great way to build relationships and make employees feel valued. You could lay at a tea party, or have some special chocolates and sweets and for people to choose from.
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Giving gifts
Many offices run a Secret Santa scheme at Christmas, so why not get Cupid involved on Valentine’s Day? Ask everyone to draw the name of another employee, and secretly buy them a Valentine’s Gift with a set budget. It is lots of fun and ensures that no one feels left out.
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Saying thank you
Take the opportunity to say thank you to your staff. Whether it is through gifts or a personalized note, it is important for everyone to feel recognized and appreciated.
Whilst Valentine’s Day is traditionally for couples, there is no reason why your business can’t embrace it too, so go on, spread a little love!
