Is Salesforce worth it for your company? To answer this question, we’ve thoroughly investigated all facets of this service. We’ve also studied several Salesforce reviews to find out what business owners like you have to say.
Given this research, we conclude that the pros definitely outweigh the cons. Still, in order for you to decide, you need to look at these Salesforce benefits for yourself.
For example, Salesforce gathers a flood of data from various sources and organizes it as efficiently as possible. This allows effective and consistent engagement with customers.
And it lets you immediately improve your customer engagement strategies. Some of these improvements can even be automated.
In this article, we’ve listed the top 7 benefits that Salesforce brings to your business. Read on to discover more.
Efficient Data Analysis
Salesforce tracks every facet of customer engagement. It tracks individual customer accounts and any other information that can possibly connect with these accounts. Additionally, it cross-references and categorizes these various connections.
Examples of this data include:
- Individual customer behavior
- The behavior of specific customer demographics
- Customer contact information
- Previous interactions with customers
- Reduced/increased customer engagement
- Future/missed opportunities for engagement
This invaluable data is accurate, up-to-date, and highly organized for your convenience. In other words, it’s very easy for your team to analyze.
Quickly Improve Your Strategies
Next, analyzing this data allows you to see what is and isn’t working with your customer engagement strategies. Then you can improve these strategies effectively and immediately.
Even better, some of the benefits of Salesforce are actually automated. You may be able to use these to improve your customer engagement strategies automatically. At the very least, you can receive alerts about such opportunities.
Seamlessly Integrate Other Data
With Salesforce, you can incorporate your data from other third-party applications as well. Notable apps that are compatible include G Suite and MailChimp. This gives you a convenient, one-stop customer relationship management platform—all your data in one place!
Connect Your Whole Team
Here’s the best part. Your whole team is connected to this one-stop platform because it’s all online.
And when we say “your whole team,” we mean it. This also means that your remote workers can access this same database.
You should therefore have no problem getting consistent coverage for monitoring data and responding to customers. This makes scheduling vacation time a lot easier.
Connect Personally and Consistently With Customers
All of these analytics help you connect with your customers on a very personal level. Also, with all your team connected, your customers get consistent service.
Additionally, you can easily connect third-party CTI solutions, like Fastcall. Click here for more about that.
Reap These Salesforce Benefits
Do you think your business could improve from these Salesforce benefits? If so, create your Salesforce account today.
Next, learn more about the importance of training your employees properly. Or, find out what to look for in a local HVAC cleaning company. Discover more about these topics on our Service and Business blog.