For real estate agents and brokers, getting your commercial listing into the right place at the right time is one of your top priorities. Yet, that’s much easier said than done.
As the commercial marketing industry continues to change and advance, so does your listing writing strategy. But do you really know what commercial listing headline writing strategy achieves the best return on your time?
We don’t think so. That’s why we created this article: to teach you the five best tactics and strategies to use while writing commercial real estate listings that sell.
1. Craft an Attention-Grabbing Title
When crafting an attention-grabbing title for commercial real estate listings, use language to make the title stand out. It should be concise, energetic, and organized to draw attention to the property.
Capitalize certain words, use numbers, and include words that refer to the unique qualities of the property while avoiding dull and repetitive phrasing. If a property has a unique name, use it instead of a generic address title.
Finally, don’t forget the importance of the power of storytelling. Use language that can help buyers imagine their lives in the space, and make sure to add plenty of photos of the property to really capture their interest.
2. Ensure Accurate Descriptions
Clients are more likely to trust a realtor who provides an honest and accurate listing description. When writing a description, focus on the property’s key features, like size, location, any extra amenities, and the condition of the building or property.
Include detailed information about each benefit of the listing, such as the square footage, age, and property taxes.
3. Highlight Prime Features
This could include its strategic location, high visibility, ample parking, multiple amenities, special zoning and permitted uses, or long-term tenancy history. If it is a newly-constructed building, you can focus on modern architectural elements, energy efficiency, and the latest technologies.
Avoid jargon and use vivid descriptions to captivate potential buyers or tenants.
4. Develop a Targeted Marketing Plan
Start by creating a list of features that make the property attractive to buyers, such as location, amenities, floor plan, etc. Next, research competitors’ offerings, including pricing and incentives, to ensure your listing stands out.
To ensure maximum exposure for your property, utilize social media, real estate websites, and your professional network. Additionally, post videos and 3D virtual tours that allow potential buyers to view the listing more extensively.
5. Offer Incentives to Encourage Buyers
This could include a rent discount for signing a longer-term lease, free decorations or building improvements, or free parking or access to facilities. Additionally, buyers may be able to negotiate more if they feel they have the upper hand. Including incentives on real estate listings could easily increase the chances of selling the property quickly and at a fair price.
Handsome Homebuyer is the right choice for you if you need to sell your property. They have the experience and funding to get the job done.
Improve the Visibility of Your Commercial Real Estate Listings
Overall, it can be hard to write commercial real estate listings that sell, but it pays off in the end.
With the help of the tips above, you should be able to make an interesting and appealing listing that will get people interested in your next good investment. For the best results, try to use descriptive language, include all the facts, and take great pictures to go with your listing.
Get the services of a professional lister to get the most out of your home listing.
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