B2B marketing has taken a dramatic turn during the COVID-19 pandemic. Like many online trends, the pandemic only accelerated the transition to online B2B sales.
By 2023, B2B e-commerce is expected to make up about 17% of all B2B sales.
It can be hard to shift your strategy from one that depends on personal relationships to building trust online. You’re going to need the help of a B2B digital marketing agency.
How can you make sure that you hire the best marketing agency for your business? Read on to find out.
They Know Your Industry
B2B digital marketing agencies come in all shapes and sizes, just like B2B businesses. You want to work with an agency that has plenty of experience.
You also want to work with an agency that understands your industry. Your industry might have regulations that require strict compliance, or a distinctive sales cycle.
Make sure that they are familiar with your industry, but that they don’t work with your competitors. That could create some awkward situations if both businesses are competing for search traffic.
Every marketing agency has its strengths and weaknesses. For example, an agency might not have a lot of experience with paid ads, but they know more about link building than most.
You want to get a sense of their strengths by looking at previous results and case studies for clients. You’ll be able to match your needs with a B2B marketing agency.
A Unique Strategy
Good B2B marketing agencies have a process to work with clients. They may audit your marketing as it stands now, make recommendations, and have a marketing framework. They also take the time to get to know your target audience.
You want to make sure that the agency you work with doesn’t take a cookie-cutter approach to B2B marketing. They may have a framework, but that framework is customized to your business.
Frequent Detailed Reports
The best B2B digital marketing agencies will demonstrate consistent results. They’ll give you thorough reports every month and walk you through the successful parts of the campaign.
There are agencies that like to sugarcoat the numbers and overlook anything that can make them look bad. The best agencies will make you aware of strategies that didn’t work.
They’ll also discuss why they didn’t work and what they plan to do to correct the situation.
Hire the Best B2B Digital Marketing Agency
You know that you have an amazing offer for B2B clients. You just have to let prospects know what you do. The B2B sales and marketing game shifted online, which means you need to shift your strategy as well.
Hiring a B2B digital marketing agency can help you reach the right prospects and see a fast return on investment. Plus, you can save time to focus on other important aspects of your business.
Do you want to go beyond the headlines and learn more about digital marketing? Check out the Service and Business section of this site. You can also check some great offers on Digital Marketing Services here.