How to Improve Your Instagram Reach

Instagram is a great tool to build an online appearance or promote your brand. Even if you just want to share your own daily life, Instagram is the place to do so. Nowadays it can be hard to stand out from the crowd and gain a following.

In this article, we’ll show you how to increase your Instagram reach and share some helpful tips for more visibility.

Create a Visually Appealing Account

Before we get started on how to reach more people, we must make sure your profile looks appealing. That’s what is going to make people follow you after they discovered your account.

First, you need to pick a niche. Choose a specific topic that your profile revolves around, to attract your target group. Popular niches are fashion, fitness, health, travel, and lifestyle. The intention behind your account must come down to one of two things: You can choose to entertain or to inform. Those are the main reasons people use Instagram.

Write an interesting bio, that tells the user exactly what he will find on your account. Cultivate a color scheme and stick to the same filters. If you’ve done all that, you’re ready to increase your reach.

Buy Engagement

Gaining reach and growing your account organically can take time. If you want faster results, consider investing some money. It doesn’t have to be a fortune, you can buy likes, comments, and followers at a relatively cheap starting price and it’s a good place to get started. Reputable providers like Social Media Daily allow you to grow your Instagram Account with ease.

Keep in mind, that likes and comments are especially interesting to the Instagram algorithm and potential advertising partners. A high follower count with no interaction does not look profitable to advertisers. They like Influencers with a strong, engaging community.

5 Tips for More Instagram Reach

If you use these tips right, they’re the only tips you will ever need.

1. Post Daily

The algorithm likes people that are active. Work on posting regularly, once a day would be ideal. It’s important that you keep it up over a longer period of time, to give the algorithm the chance to notice you as a consistent, active user. Once you’ve established yourself as reliable, it will reward you with more reach.

Use Instagram Insights to figure out the best time to post according to your community.

2. Use all channels

Don’t make the mistake of only posting once a day and thinking you’re set. Instagram has a lot of cool features, and it wants you to use them. Besides the daily picture post, include these things daily or weekly:

  • Stories: You should share at least three to five things in your Story every day. Share what you’re up to with your community. Use FAQs and polls to keep them engaged. Incorporate the location and hashtag option to reach more people.
  • Livestreams: A lot of people underestimate the live stream. It gives you a chance to directly interact with your community, answer questions, or share experiences. This is a great way of bonding with your fans.
  • Reels: Also, do not underestimate Reels. They are the most popular feature on Instagram right now and the best way to gain new followers. All you must do is find a viral sound for your niche and create a unique video. A good Reel can give you more reach in a day than all your posts ever could.

3. Call-to-Action

Always include a call-to-action in your caption. Ask your followers a question that they can answer in the comments or tell them to check out a product. These little requests can be very effective and should never be left out.

4. Engage with your Community

The rule is: Don’t post and ghost! After you post a picture, stay on Instagram and engage with your community. Answer comments and like their pictures. This helps you gain more visibility and makes your community stronger.

5. Use the Right Hashtags

Hashtags might not boost your reach, but they can still be effective when chosen correctly. The rule of thumb is 3–5 relevant hashtags, never more than ten. Also, personally type them in every time and switch them up – Instagram doesn’t like copy and paste or spam.


Growing your Instagram account can be fun and enjoyable. Don’t rush your process and always remember, that everybody started from zero. Use our tips, be patient, and have a good time – you will definitely see results.

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