How to Use Retail Store Design to Connect With Customers

Even with over 2 billion people shopping online, brick-and-mortar stores still play a big role in a business’ sales. Everything from the way that you place your products to the intricacies of your store layout contributes to the customers’ interest and the likelihood of purchasing.

However, if you don’t have the best eye for design or visual appeal, it does not mean that you can’t optimize your retail store design. Read on to learn how you can design your retail store in a way that brings you customers and sales.

Great Design Is in the Flow

Have you ever gone on big shopping missions with lists longer than your to-do list? You start to feel a little overwhelmed knowing you have to scramble all over the store to find what you need.

As a business owner, you can help solve your customers’ shopping anxiety by placing together things that people generally shop for.

For example, you can dedicate one aisle to cleaning supplies such as sponges, brooms, and mops, and the next two aisles to laundry detergent and fabric softeners. These are all household cleaning supplies that make sense when placed together. Your customers will experience a pleasant surprise in knowing how well you read their minds.

Great retail store design encourages a flow in traffic that allows customers to find exactly what they need without trying so hard.

Are you looking for retail store design experts for your retail store?

King Retail Systems was recently recognized in Retail Design Institute’s annual competition for its innovative and unique grocery store design work for Fresh St. Market. Check it out!

Lighting Matters

Retail store features, such as retail store lighting, can impact both the ambiance of the retail store environment—how your customers feel in your space—and how well your products look to your customers. You want to make your customers feel in the mood to shop while displaying your products in the best light possible.

That’s why it is smart to utilize different types of lighting fixtures and setups throughout the store, including:

  • recessed lighting
  • track lighting
  • accent lighting

Strategic lighting throughout the store can highlight your products without affecting your customers and how they feel in your space.

Depending on the types of products you sell, you may want your customers to feel relaxed or energized. Warm lighting brings a relaxed ambiance to the room, whereas cool light helps keep the customers focused on your products for longer periods.

Do Not Over Clutter

The last of the most important retail store design ideas on this list is to pay attention to how much product you put out. Customers can become overwhelmed with decision fatigue if they have to sort through all the different products that you offer.

Instead, prioritize your products and try to space them out in a way that customers can give proper attention. It is better that they see a few of your products than none at all.

Implement Great Retail Store Design at Your Store 

If you want your store to appeal to your customers, you must focus on how they feel when shopping in your store. Great design makes your customers’ lives easier, and therefore, makes your store favorable to them.

Don’t skimp out on retail store design when ironing out the details of your store.

For more tips and advice on retail store marketing, be sure to check out more from our Service and Business section!

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